Technology: Friend or Foe

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Is technology your friend or foe?

The answer…Both, probably.

Every form of technology has a dichotomy of usefulness – a bell curve of ROI of your time. Initially, you may invest time and money to get a new cellphone, computer, software or social media tool up and running. You learn how to use it and then start reaping the benefits (hopefully.)

But there comes a point where you begin to over use or misuse your technology. Remember technology is a tool, not the end-game. Each and every piece of your technology toolbox should serve some purpose:

• save you time
• cut expenses
• help you generate sales or revenue
• enable you to be smarter in your field(or at least appear that way)

Whatever your goals may be; technology needs to help you get there. If you’re aimlessly squandering time; surfing the internet, consumed by social media, obsessing about your budget or preoccupied with email; then your technology is not working for you, but against you.

Stop for a moment and reevaluate whether you are using technology tools or they are using you.