It’s so easy to get off track…and sometimes we need a reminder. I was just listening to an interview by one of my favorite podcasters, Accidental Creative,
where he was discussing time management, or maybe more accurately ‘priority management,’ with Peter Bregman. I love Peter Bregman’s philosophy and process and am a fan of his book “18 Minutes.” In fact it has a prominent place on the bookshelf in my office…but I had sort of forgotten it was there. It was a good reminder that had me reaching for the book once again.
While I don’t follow Peter’s plan precisely, I do think he lays out a simple solution to a problem that plagues most of us; too much to do, a never-ending task list, and the overwhelming struggle to master the issue of time management.
To be fair, his 18 minutes a day process alone is not the entire solution. He goes beyond daily task management, to address the larger issues that overwhelm us, not being happy and fulfilled with what we’re doing, feeling like we’re beating our heads against the wall and becoming more clear about where we want to go with our lives.
With strategies like using the Four Elements of Focus, hourly reminders and learning to pause.
“A brief pause will help you make a smarter move. Know what outcome you want before you respond.”
- Peter Bregman
Here’s a quick summary of the “18 Minutes” process…Read the book for the full explanation…
STEP 1 (5 Minutes) Set Plan for Day. Before turning on your computer, sit down with a blank piece of paper and decide what will make this day highly successful. What can you realistically accomplish that will further your goals and allow you to leave at the end of the day feeling like you’ve been productive and successful? Write those things down.
Now, most importantly, take your calendar and schedule those things into time slots, placing the hardest and most important items at the beginning of the day. And by the beginning of the day I mean, if possible, before even checking your email. If your entire list does not fit into your calendar, reprioritize your list. There is tremendous power in deciding when and where you are going to do something.
STEP 2 (1 minute every hour) Refocus. Set your watch, phone, or computer to ring every hour. When it rings, take a deep breath, look at your list and ask yourself if you spent your last hour productively. Then look at your calendar and deliberately recommit to how you are going to use the next hour. Manage your day hour by hour. Don’t let the hours manage you.
STEP 3 (5 minutes) Review. Shut off your computer and review your day. What worked? Where did you focus? Where did you get distracted? What did you learn that will help you be more productive tomorrow?
The power of rituals is their predictability. You do the same thing in the same way over and over again. And so the outcome of a ritual is predictable too. If you choose your focus deliberately and wisely and consistently remind yourself of that focus, you will stay focused. It’s simple. This particular ritual may not help you swim the English Channel while towing a cruise ship with your hands tied together. But it may just help you leave the office feeling productive and successful.
And, at the end of the day, isn’t that a higher priority?
Let me know your thoughts on this book?




