Productive Email Strategies: Part 2 – “One-Way” Communications

I realize that for many, the issue of inbox overwhelm is very much about “one way communications.” Newsletters, sales and marketing, jokes, videos to watch, feeds, updates on varied interests and projects can make up a large portion of email piling up in your email daily.

While these communications may often be necessary, sometimes even desired, they can all just get to be too much. They can completely take-over your inbox and completely overwhelm even the most organized and efficient among us.

There are some simple steps we can take to combat this insidious dribble of incoming information. Simple yes; easy no. We humans are wired to seek information. We want to stay informed, in the loop, knowledgeable. We hate not knowing everything that’s going on around us. We might even go so far as to say that our insatiable curiosity has turned into an information addiction. Though many of us are still in denial about that…

What you can try to trim the incoming flood:

• Chill with the newsletters. Really. Only subscribe if the information is truly valuable to you in some way. If you find yourself skimming or deleting without even reading, it’s time to unsubscribe.
• Use an RSS reader. Instead of signing up for daily or weekly emails, subscribe to the sites RSS feed and use Google Reader or something similar to store and manage your information. Get it out of your inbox!
• Be very selective when sending jokes, chain emails, video links, photos and that sort of thing. For the most part that kind of stuff is more appropriate to post on Facebook usually. Everyone loves a cute pet or a good laugh; once in a while is fine, but not on a regular basis.
• Opt out of those sales alerts. If you need to buy something you can search the internet for sales or discounts. If you don’t need it then you shouldn’t be wasting time getting alerts about it. It is a waste of your valuable time and inbox space and will probably save you money too!
• Likewise, opt out of those marketing emails. Nearly every time you sign up on some website and give out your email you are going to be placed on a mailing list. Unless you are waiting for some specific information from the website uncheck that box during the sign-up process. If there wasn’t an option or you missed it, opt out or unsubscribe as soon as the marketing emails start showing up.
• Get it in digest format if possible. Instead of getting a notification every time someone posts on your LinkedIn, Twitter or Facebook profile of conversation, opt for a daily digest. Another option is to use and inbox filter to divert them to a separate folder, get text alerts or turn off the notifications totally. You can always log in daily to look.

There are so many strategies we can employ to weed out and trim down our email volume. With a little diligence we can move closer to an efficient, streamlined inbox that is a useful tool to share valuable information. Isn’t that what it’s supposed to be for anyway?

If you missed Productive Email Strategies: Part 1 – Effective Communication, I highly recommend you go back and read it. The most effective approach to a manageable inbox is streamlining what goes out as well as what comes in.