What differentiates you from the rest of your industry? A little better or a little cheaper is just not extraordinary enough to get you noticed!
This year try something unexpected, something that amazes your customers or competitors, even if it’s ridiculous. It works for Zappos, it can work for you. It doesn’t have to be huge – sometimes simple innovations can be astonishing in their brilliance.
Be bold, be remarkable, be memorable, be authentic or unusual. Otherwise you will just fade into the woodwork of the millions of blogs and companies out there!