It’s About the Experience

Focus your marketing efforts on creating an experience. This does two things.

First, it creates a buzz around your brand for your customers to share. We all know that word of mouth is the most powerful marketing method available, but how often do you actually give people something to talk about?

Creating an experience or feeling also helps build a sense of relationship with your brand and gives customers a reason to keep coming back. People want to feel a certain way and if you associate your brand with what they’re looking for, they’ll respond to that.

How do you go about creating experiences?

• Appeal to a customer’s emotions.
• Make interactions as personal as possible.
• Cultivate and promote the values that YOU stand for.
• Be interesting, thought-provoking or noteworthy in some manner.
• Identify what’s important to your customer and find a way to connect that to your brand.
• Find techniques to become part of your customer’s daily life.
• Give customers a take-away, even if it’s just a smile.

You recognize you want your customers to talk about you, but…what do you want them to say? What steps have you taken to build experience-making into your marketing approach? Is it reflected in the way you conduct business?